“There’s something missing here.” That’s ever the observation at the heart of invention.
In the world of wine and spirits, three female-founded brands regarded the void specific to category. One asked, “Why are the only vodka brands within easy recall the same ones that have been dominating shelves for decades?” Another wondered if a wine enjoyed so easily by the sea might contribute to ocean preservation. One challenged the peat-saturated category of single malts with a non-Scotch-centric option—one that instead evoked the French notion of terroir.
The haunting house of Harridan
Like many stewing in 2020’s lockdown, Bridgette Taylor culled an interest in creating cocktails at home.
The pandemic hit while Taylor was in her final year at Harvard Business School.
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