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Beauty brand e.l.f. Cosmetics continues to push the envelope for what brands can do on TikTok with the video creation platform’s first-ever “reality show,” called Eyes. Lips. Famous.
“When you run the most famous TikTok campaign in history, the next question is: How do you outdo yourself?” quipped Evan Horowitz, co-founder and CEO of Movers+Shakers, the creative studio behind the beauty brand’s biggest projects with TikTok.
“We wanted to come up with something that is rooted in insight and disruption, and that has resonance with the TikTok community,” e.l.f.
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