Platforms

A TikTok Reality Show? e.l.f. Cosmetics Wants to Make 1 Winner Eyes. Lips. Famous.

The beauty brand once again teamed up with creative studio Movers+Shakers

Three winners are competing for a brand sponsorship, a $5,000 contract to represent e.l.f. on TikTok and one year’s worth of products. e.l.f. Cosmetics

By David Cohen

October 7, 2020

Beauty brand e.l.f. Cosmetics continues to push the envelope for what brands can do on TikTok with the video creation platform’s first-ever “reality show,” called Eyes. Lips. Famous.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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