A TikTok Reality Show? e.l.f. Cosmetics Wants to Make 1 Winner Eyes. Lips. Famous.

The beauty brand once again teamed up with creative studio Movers+Shakers

Beauty brand e.l.f. Cosmetics continues to push the envelope for what brands can do on TikTok with the video creation platform’s first-ever “reality show,” called Eyes. Lips. Famous.