A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to $250 Million a Year

Forensiq says NFL team sites and ESPN have been hit

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A discovery from fraud company Forensiq claims advertisers are losing big money from a stealthy bot that’s using a new tactic to siphon millions of dollars away from sports websites including NFL team domains, ESPN and CBS Sports.

The firm’s technology uncovered the sports bot after tracking web traffic to all 32 NFL team sites for 90 days as well as bigger sports sites such as ESPN, CBS Sports and NBA and MLB properties, totaling 340 million impressions.



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