Ad Tech

A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to $250 Million a Year

Forensiq says NFL team sites and ESPN have been hit

Forensiq analyzed 9.7 billion prebid requests. Getty Images

By Lauren Johnson

October 19, 2017

A discovery from fraud company Forensiq claims advertisers are losing big money from a stealthy bot that’s using a new tactic to siphon millions of dollars away from sports websites including NFL team domains, ESPN and CBS Sports.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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