A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to $250 Million a Year

Forensiq says NFL team sites and ESPN have been hit

Forensiq analyzed 9.7 billion prebid requests. Getty Images

A discovery from fraud company Forensiq claims advertisers are losing big money from a stealthy bot that’s using a new tactic to siphon millions of dollars away from sports websites including NFL team domains, ESPN and CBS Sports.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.