A Seasonal Downturn for Social Networks?
Peter Kafka has posted the January comScore statistics for Facebook and MySpace and last month wasn’t too great. A quick look at Compete.com statistics for Facebook.com shows a pattern of decreased activity during the months of December and January as a seasonal problem. As I will be covering in my post early tomorrow morning users are becoming fatigued from social networks though making it increasingly important for these sites to come up with effective monetization strategies.
As the user base increases on sites like Facebook and MySpace we are also witnessing a decrease in general activity.
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