A New Tool Aims to Protect Protesters From Facial Recognition With Deepfakes

The service was born out of GDPR compliance tech

The tool replaced the image of the protester's face (left) with a synthetic untraceable lookalike face (right). #ProtectPhoto

In an era in which facial recognition has made it easy for law enforcement and other organizations to search someone’s identity based on their face alone, the question of when it’s appropriate to share identifiable photos of protesters and activists publicly has become a flashpoint on social media.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.