The Post One-to-One Era of Marketing?

Over the past few years, several people have said to me, “Wow, with all this technology, you can finally put the right marketing message in front of the right person at the right time. That’s truly one-to-one. That’s living the dream!” … But is that still the dream in 2017?

Last week I was at the Engagement Marketing Executive Symposium hosted by Ricoh, and I got to hear Carla Johnson talking about the book she’s  written with Robert Rose: “Experiences:

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