A Little More Than Half of Consumers Are Buying From Social Ads. Here’s How to Make the Most of It.

Marketers should prioritize creative elements and automate everything

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It isn’t enough to have carefully built audiences. Source: Getty Images

The accelerated digitization of the retail industry in 2020 has created a clear opportunity for brands. Optimize your marketing mix and reach consumers where they are right now: social media.

Corinne Demadis is vice president U.S., East at Smartly.io, an automation software company for social advertising.
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