A Little More Than Half of Consumers Are Buying From Social Ads. Here’s How to Make the Most of It.

Marketers should prioritize creative elements and automate everything

It isn’t enough to have carefully built audiences. Source: Getty Images

The accelerated digitization of the retail industry in 2020 has created a clear opportunity for brands. Optimize your marketing mix and reach consumers where they are right now: social media.

Corinne Demadis is vice president U.S., East at Smartly.io, an automation software company for social advertising.