A Hidden Mental Health Message; The Streamer Ad Shuffle: Monday's First Things First

Plus, what BuzzFeed’s acquisition of The Huffington Post means

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

This Innovative Men’s Mental Health PSA Isn’t Quite What It Seems

A new ad for the U.K. nonprofit Campaign Against Living Miserably (CALM) makes creative use of video player functionality to tell an outside-the-box story about mental health.

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