A Closer Look at Monopoly Millionaires on Facebook

Launched February 1st, 2011, Monopoly Millionaires is the first of the Hasbro titles that Playfish, under the umbrella of EA Interactive, has brought to Facebook. Rising to 128,000 daily active users and over 585,000 monthly active users in less than three weeks after its inauguration, according to AppData, Monopoly Millionaires looks to continue the slow but steadily rising trend as it continues to iterate for the Facebook audience (see our interview earlier this week with producer Adam Gutterman for more on that).

The original Monopoly is a competitive game, with the goal of monopolizing the board, hence the name of the game.

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