A California Plan to Make Big Tech Pay People for Data Raises Eyebrows

Details about Gov. Newsom’s proposal remain sparse

Gov. Gavin Newsom announced the "Data Dividend for Californians" proposal during his State of the State address on Tuesday.

California Governor Gavin Newsom is working on a proposal that would require tech companies to pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.