A California Plan to Make Big Tech Pay People for Data Raises Eyebrows

Details about Gov. Newsom’s proposal remain sparse

Gov. Gavin Newsom announced the "Data Dividend for Californians" proposal during his State of the State address on Tuesday.

California Governor Gavin Newsom is working on a proposal that would require tech companies to pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}