We need data acquisition programs to address the wants and needs of a specific audience.filo/Getty Images

Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

Packaging Design

The social network remains a valuable marketing tool amid stricter privacy laws.


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How Automotive Marketers Can Drive Revenue Despite Inventory Constraints

Automotive

Dealerships must innovate as shortage of new vehicles pushes up demand for used cars.

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Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

Earnings Reports

The platform had 454 million global monthly active users as of June 30.

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Athleta Unveils Well-Being Platform to Engage Women Customers

Customer Experience

Athleisure brand partners with Obé Fitness to offer exclusive content.

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Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Performance Marketing

The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.

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Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Voice

Recent regulations across the world are forcing brands to get personal again.

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HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms

Experiential

The Santos promotion represents an extension of how PORTL’s hologram creations can be produced for entertainment and marketing.

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Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech

These ad-tech and mar-tech solutions were tops in their categories, according to our community.

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How the Pandemic Accelerated Restaurants’ Digital Transformation

Food & Beverage

The industry gained a "treasure trove" of first-party data to personalize marketing.

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OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

Out of Home

The infusion of cash is another sign the market is returning as the public emerges from the pandemic.

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How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders

Voice

By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'

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Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Performance Marketing

What Gen Y and Z are doing and how performance marketers can reach them where they are.

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Place Exchange Raises $20 Million to Support Spinoff From Intersection

Programmatic

“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]

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How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets

Performance Marketing

The cured meat and cheese purveyor realized a 1,000% increase in traffic from searches around keywords like ‘wine,’ ‘wine gifting’ and ‘gift basket.’

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You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square

Out of Home

Branded Cities will broadcast the historic event outside in Las Vegas and Toronto, too.

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The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook

Ad Tech

She joined the DMP from Facebook in March 2020 to lead its EMEA growth.