98% of E-com Shoppers ‘Deterred’ By ‘Incomplete Content’
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
E-commerce is a powerful force in marketing, but imagine how much stronger of a retail profit center it could be with the other 98 percent of sales it could be making? According to recent research from Episerver, only 2 percent of e-commerce site visitors convert.
In an emailed announcement on Tuesday about the cloud marketing software provider’s findings titled “Reimagining Digital Commerce,” Episerver reported most site visitors are performing pre-purchase research. But even accounting for that, most visitors are so turned off by “incomplete content” that they don’t return.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in