94% of Companies Do Not Use Social Media For User Feedback
In a recent survey companies expressed interest in customer satisfaction and feedback only very few had online strategies or presences. Are corporations being too slow to respond or is their heads in the sand?
Seems like everyone is on Twitter or Facebook. TV commercials asking to go to Facebook pages, stores asking for you to check-in.
Within a world of GroupOn deals, online gaming, and content galore it seems unimaginable that any company would fight against an online presence, yet surprisingly for the bigger picture all the content and user feedback that is being exchanged online is not being used and falls on deaf ears.
A recent study from MarketTools showed that most companies are still using traditional channels for grabbing information.
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