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The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.
Keep reading for specific stats.
A full 91% of B2B marketers are using content marketing tactics to reach their target audience:
And the most popular content marketing tactic is content distribution via social media:
LinkedIn, Twitter, Facebook, and YouTube are the four most popular channels B2B marketers are using for that purpose:
To compare this year’s stats to last year’s report, check out Shea’s