YouTube’s Robert Kyncl Backs Cisco’s Prediction: 90% Of Web Traffic Will Be Video

Back in November, Cisco’s VP for Marketing and Emerging Technologies, David Hsieh, predicted that web video would soon account for a huge portion of Internet traffic saying, "Today over half of all Internet traffic is video—51 percent. And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video." YouTube’s head of global partnerships, Robert Kyncl, confirms in a speech at CES.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Back in November, Cisco’s VP for Marketing and Emerging Technologies, David Hsieh, predicted that web video would soon account for a huge portion of Internet traffic saying, “Today over half of all Internet traffic is video—51 percent.  And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video.” 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in