Study: 90% of B2C Marketers Are Investing in Content

Content marketing has nearly reached critical mass, and yet, only 34 percent of marketers believe their efforts are effective.

According to a study by the Content Marketing Institute, 90 percent of B2C marketers are using content marketing to reach consumers, up from 86 percent last year. Unfortunately, online 34 percent of these companies consider their efforts effective. When compared the least effective B2C marketers are compared to the most effective, it becomes clear that there are certain practices the more effective have in common. The challenges of the least effective also become clear.