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The past week was another intriguing one for interactive marketing data. Here are nine stats that jumped off the digital page:
1. Lots of brands have tested Periscope and Meerkat
Livestreaming marketing vendor Brandlive surveyed 200 executives from retail and consumer goods brands and found 44 percent of their businesses ran a livestreaming event last year. Meanwhile, nearly 25 percent of businesses were impressed enough with the results on apps like Periscope and Meerkat to increase their livestreaming budgets this year, and 39 percent stated the video tactic is integral to their larger marketing mix.
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