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There’s little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and YouTube have battled issues of measurement and security.
We polled roughly 600 social influencers to better understand their opinions and preferences for certain social platforms, and Instagram rose to the top as a favorite platform.
Almost 80 percent of influencers are using Instagram Stories, an impressive usage rate for what has become Instagram’s primary answer to Snapchat.