Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. Here are nine that caught our eye:
1. Money migration
According to the Interactive Advertising Bureau's third annual Video Ad Spend study, which surveyed 360 marketing and media buying professionals, 72 percent said they will move funds out of TV in an effort to increase their spending on digital video advertising. Among those who said they're increasing their spending on digital video, 41 percent said they would pull from cable TV advertising, while 47 percent said it would come out of broadcast TV spending.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in