There’s a social component to smoking pot—puff, puff, give—and now some of the industry’s purveyors are taking this collectivist philosophy to its marketing approach.
Despite some of the smoke and regulation the cannabis industry faces in advertising, nine cannabis tech companies are coming together with hopes of redefining how an industry can collaborate and partner. In a new movement dubbed the “Future of Cannabis Retail,” various companies across the cannabis spectrum— like Baker, an ecommerce platform for cannabis, and Lightshade, a Colorado dispensary—have created an exhibit, website, social media campaign and short
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