80% of Consumers Use Digital Devices to Contact Customer Service (Report)

Four out of give customers reach out to brands for customer service on social media, and millennials are most likely to contract brands using cell phones than baby boomers are.

Social media has changed our sense of identity, as well as how we communicate. As people become more dependent on social media, they demand more, including customer service and ecommerce. A report from business process outsourcing provider Startek examines how social and mobile are affecting consumer engagement.