8 Ways Website Functionality Impacts SEO

Search engine optimization (SEO) is about far more than keywords. Website usability and functionality are such important requirements for landing in search engine results pages (SERPs) that, put simply, uniting the strategies “is part of a good SEO approach,” according to Etela Ivkovic, Director General/SEO Initiative Manager at New York-based Web marketing consultancy DragonSearch.

“Even if you rank well and users come to your site, if your site is not user-friendly and has poor functionality, those visitors will not only bounce and leave your site, but will also associate it with a bad experience,” Ivkovic says.

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