8 Ways Social Media Is Changing Marketing

“As these platforms continue to grow rapidly, they become important pieces of the online architecture and experience that reshape the way brands engage with their consumers,” writes post author Inti Tam.

• 2-Way Communication. Brands have to speak their customers’ language and can’t provide boring content. “Whenever a brand shares any posts, marketers are able to receive feedback about their products or strategies almost immediately,” Tam notes.