The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU. But looking past the squeeze GDPR puts on our business practices or the posturing and righteous rhetoric of those companies that have thrown huge amounts of dollars toward compliance preparedness and implementation, there are immediate and long-term corrective measures underway that will help digital advertising thrive and innovate well into the future. Here’s what we’re seeing thus far.
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