8 Takeaways From Facebook's Advertising Week Panel of Execs

Video and mobile dominate session

Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products.

In her opening remarks, Facebook COO Sheryl Sandberg said, "businesses need to catch up" to the trend that's shifting traffic to mobile.

"Mobile is both a challenge and an opportunity for businesses, and especially for small businesses around the world," she said. "From the largest brand to the smallest mom and pop shop, everyone knows that to reach people where they are, mobile is a big opportunity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in