8 Steps to Build a Voice Skill That Aligns With Your Brand’s Vision

Unfortunately, Google may not have all the answers to your questions

If you’re a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can’t fully protect you from a few sleepless nights of quality assurance testing, these eight pointers may help you get to where you need to go with this new and burgeoning marketing tool.

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This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.