8 Stats That Snapchat’s Ad Sales Team Is Using to Woo Car Brands

A chunk of the app's demo is looking for a new vehicle

The mobile app is angling for bigger budgets.

Snap is trying to rev up the advertising dollars it’s getting from the automotive sector, even though eight out of the top 10 global carmakers ran campaigns on Snapchat in 2016, according to the company. At the same time, the mobile player, which reported $150 million in first-quarter earnings, needs to do even better to satisfy Wall Street investors.

@Chris_Heine Christopher Heine is a New York-based editor and writer.