8 Marketers of Tomorrow

There can only be one “Marketer of the Year.” However, there are so many other marketing professionals doing amazing things at their companies. We want to shine a light on those marketers — what we are calling the Marketers of Tomorrow. Take a look at what this group of up-and-coming talented individuals has accomplished, how they find inspiration and where they see the industry headed in the future. Haem Roy Marketing Manager, Rouge Media Group What is a pivotal marketing campaign that you worked on and what was your role? “Since I am new here, the last pivotal one for me was back in India, when I worked on the launch campaign for ‘Game of Thrones’ Season 6. I led the marketing, as well as client solutions aspects (to bring advertising revenue through solutions), and it was a big success. We brought innovations on every medium — the PR share of voice for the channel boosted to No. 1 in the category for three months straight, the channel recall multiplied, and we got the biggest sponsorships to that date. A key aspect of my role was to find a way to meet the studio guidelines and yet bring innovations to the table. The challenge was how would we communicate the channel (which was not HBO) and ensure the show has focus, but does not overshadow the channel recall. It was about finding the objective, studying how the Indian market is different and modifying our communication, as well as the media mix, for the same.” Nick Dujnic Senior Director, Marketing, LiveIntent What is a pivotal marketing campaign that you worked on and what was your role? “LiveIntentional, our video series that explains our products and our complex advertising and marketing world, has been the fulcrum of our marketing efforts. I helped to develop the concept, and I write and host almost every episode (sometimes we have guests!). These videos have become the cornerstone of our content marketing efforts, serving as educational tools, both internally and externally, and bolstering awareness and lead generation goals. Since launching in 2014, we’ve seen almost 100 percent growth in viewership each year, and in June of 2017, I was recognized with a Marketing EDGE Rising Star Award for the impact the series has had on our business and brand. Sam Ruchlewicz Director of Digital Strategy, Warschawski What marketing technology are you excited about implementing in the future? “I’m incredibly excited to see the growth of machine learning and AI-focused marketing technology. Over the past 18 months, we’ve begun to incorporate more of this technology into our offerings and advertising programs, but I truly believe we haven’t scratched the surface of what this technology is capable of doing. The goal of marketing has always been to deliver the right message to the right person at the right time, at scale — and with the dawn of the digital-first, AI-driven age, this may finally be achievable, which is incredibly exciting.” Daniela Dias Content Managing Editor, Cisco What is your favorite part about marketing? “Personalization and data-driven marketing — that is my favorite part! Personalization means segmenting our content to reach different types of personas based on their preferences, habits, etc. In a world of too much content and not enough time, personalization is a huge win. In my opinion, there are two types of marketers: those who want to use what’s popular and those who use what works, regardless of whether it’s popular or not. Data tells you what’s really moving the needle, and the truth is that every marketer needs to be conscious of it.” Ben Heiser Content Strategist, Hiccup NY What is a pivotal marketing campaign that you worked on and what was your role? “Transitioning a financial brokerage from an old, stodgy brand to a content- and social-first culture has been the most impactful campaign I’ve ever been a part of. While the campaign is still in its early stages, this month (our best yet) we delivered a 7.2 percent aggregate engagement rate — a 458 percent increase from the client’s benchmark. Essentially what we’ve done is shifted the brand to adopting the mindset of a publisher. In this brand’s industry, I think it’s something very unique.”

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8 Marketers of Tomorrow

Haem Roy

Marketing Manager, Rouge Media Group

Taylor Knight

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Haem Roy

Marketing Manager, Rouge Media Group

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Taylor Knight