Key insights:
- Theming the session to money tapped into current anxieties.
- A mix of live and prerecorded sessions gave attendees flexibility.
- Sponsors could do more than just put their logo on programs.
Like many brands, Create & Cultivate had planned its event schedule for the first half of 2020 before Covid-19 began to spread throughout the U.S. The online career advice platform and business event series for women entrepreneurs, which produces about 40 summits annually, was even able to host its first large-scale event of the year in late February in Los Angeles.
