8 Event Tactics Create & Cultivate Used to Produce Its First Digital Summit

Platform teams with Mastercard for first Money Moves summit

zoom calls
Mastercard sponsored a "roundtable" discussion on the state of being a business owner during the pandemic. Create & Cultivate

Key insights:

Like many brands, Create & Cultivate had planned its event schedule for the first half of 2020 before Covid-19 began to spread throughout the U.S. The online career advice platform and business event series for women entrepreneurs, which produces about 40 summits annually, was even able to host its first large-scale event of the year in late February in Los Angeles.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.