8 Event Tactics Create & Cultivate Used to Produce Its First Digital Summit

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Like many brands, Create & Cultivate had planned its event schedule for the first half of 2020 before Covid-19 began to spread throughout the U.S. The online career advice platform and business event series for women entrepreneurs, which produces about 40 summits annually, was even able to host its first large-scale event of the year in late February in Los Angeles.

But once the pandemic wiped out the company’s events slate for Q2 and beyond—including a summit in Austin in March and a New York beauty summit in May—the brand was forced to figure out how to transform into a fully digital events business to engage fans with timely, informative content and keep a core revenue stream open.




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