Data & Insights

8 Digital Stats From Last Week That Marketing Players Need to Know

P&G slashes budget, brands test AR and the duopoly rules revenues

Let's review another week of fascinating data points.Getty Images

July 31, 2017

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There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention.

1. P&G dramatically scales back digital campaigns
During Procter & Gamble’s fourth-quarter earnings call on July 27, the packaged-goods giant reported that it cut approximately $100 million to $140 million in digital advertising spend last quarter because of brand safety concerns and ineffective ads.