8 Digital Marketing Stats That Grabbed Our Attention This Week

Trillions of Snaps, Bloomberg bets on Twitter and the duopoly

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It’s been another busy week in digital marketing. Here’s a look at some of the most intriguing numbers from our coverage, in case you missed any of it.

1. Snap to it
On Thursday, Snapchat opened up its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses.

While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big advantage with the massive amount of content created with the app every day.

Snapchat expects 1 trillion photos will be taken using the app this year, equivalent to 31,710 Snaps every second.



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