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It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we found particularly noteworthy:
1. Social TV in 2017
Want to know which TV shows are currently killing it on social? AMC program The Walking Dead—with 18 million engagements recently—definitely is, per 4C, which looked into social engagement for the first four-and-a-half months of this year.
2. Spare change
According to TechCrunch, Pokemon Go charges retailers anywhere from 15 cents to 50 cents every time a user visits a sponsored location.