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Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers.
New York-based Bloomberg revealed that it's now garnering 20 million monthly video views while doubling its video streams in the past year. What's more, its mobile users are up more than 25 percent, Bloomberg says.
Eight things—two advertising initiatives and six focusing on content—were unveiled at Bloomberg's NewFronts showcase late this afternoon at its midtown Manhattan headquarters.