Performance Marketing

8 Advertising and Editorial Initiatives Bloomberg Media Is Unveiling Today

Publisher pitches big data at NewFronts

By Christopher Heine

May 2, 2016

Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers. 

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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