77Agency, Techlightenment Release First Advertising Tools Based on the New Facebook Ads APIs

We’ve been covering Facebook’s gradual rollout of the Facebook Ads APIs in recent weeks. Now, we’re beginning to see the first tools built on top of the APIs come to market. This week, two London-headquartered agencies, 77Agency and Techlightenment, are showing off what’s coming soon.

77Ageny’s new Facebook Ads tool lets advertisers manage multiple accounts, track conversions, run custom reports, bulk upload multiple campaigns and ad groups, and manage bids in real time. The agency says it is planning to license its tool to its finance, fashion, entertainment, telecom, publishing customers over the next few months.

“Our

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