How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic

Execs from the 49ers, 76ers and Devils shared strategies during Adweek's Sports Marketing Summit

Adweek's Jameson Fleming spoke with Jillian Frechette, Brittanie Boyd and Alex Chang. Adweek

While the pandemic-induced shutdown of live sports wasn’t what professional teams expected for 2020, the innovations that came out of this year have created an entirely new playbook for fan engagement.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.