72% of Consumers Expect Brands to Have Mobile-Friendly Sites

But 96 percent have been to sites that weren't mobile-ready


Consumers don’t like bad mobile sites, or even worse, brands not even having a mobile site. While 72 percent of consumers think it’s important for brands to have a mobile-friendly site, fully 96 percent have nonetheless come across a site that wasn’t mobile-friendly, according to a Google study published Tuesday.

That consumers are turned off by sites not optimized for smartphones isn’t news to anyone who uses the mobile Web. But marketers need more than anecdotal evidence to get their organizations to invest in the medium, said Google’s head of global mobile sales and strategy Jason Spero.

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