72% of Consumers Expect Brands to Have Mobile-Friendly Sites

But 96 percent have been to sites that weren't mobile-ready

Consumers don’t like bad mobile sites, or even worse, brands not even having a mobile site. While 72 percent of consumers think it’s important for brands to have a mobile-friendly site, fully 96 percent have nonetheless come across a site that wasn’t mobile-friendly, according to a Google study published Tuesday.