More Than 70% of Consumers Value Push Notifications [Infographic]
Push notifications produce twice as many open rates and click-throughs than email.
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Marketers may be surprised to know that push notifications produce twice as many open rates and click-throughs than email.
A recent survey of 1,200 adults by global marketing cloud service agency Responsys found that consumers find push notifications highly valuable. Nearly 70 percent of adults — and more than 70 percent of young adults — enable push notifications from from their favorite brands’ apps. These real-time mobile alerts translate to increased sales and more satisfied customers.