Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Who are you connected to on social media? If you can’t answer this question, you’ve got some pretty serious research ahead of you! Businesses need to understand their audience – everything from their demographics to their purchases to their online behavior – if they want their message to resonate with the right community.