7 Ways to Learn from Your Social Media Audience

By analyzing the makeup, actions, and behaviors of your audience, you can learn new dimensions about your business, target your audience more effectively, and ultimately generate better consumer relationships.

Most modern business owners see social media as a marketing tool, which it is, but they tend to skew their opinions toward outward expression; they see social media merely as a tool for getting their own messages to be seen by the public. However, one of social media’s strongest marketing functions is about inbound information gathering.