7 Ways You're Fooling Yourself While Calculating Brand Value

Brands can't resist the allure of large, boastful numbers, especially if easy to achieve. High profile premium placements, such as on Snapchat and Instagram confer instant brand leadership and a flood of impressions.

Brands can’t resist the allure of large, boastful numbers, especially if easy to achieve. High profile premium placements, such as on Snapchat and Instagram confer instant brand leadership and a flood of impressions.