Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It promises to be an evolutionary—rather than a revolutionary—new year on the digital marketing front. In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world. Cutting-edge technologies and approaches are reaching a maturation stage—at least, according to the industry leaders who are looking ahead.