7 Ways Technology Will Strengthen and Streamline Advertising in 2018

Industry leaders share their predictions, and optimism abounds

It promises to be an evolutionary—rather than a revolutionary—new year on the digital marketing front. In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world. Cutting-edge technologies and approaches are reaching a maturation stage—at least, according to the industry leaders who are looking ahead.