7 Ways Technology Will Strengthen and Streamline Advertising in 2018

Industry leaders share their predictions, and optimism abounds

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It promises to be an evolutionary—rather than a revolutionary—new year on the digital marketing front. In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world. Cutting-edge technologies and approaches are reaching a maturation stage—at least, according to the industry leaders who are looking ahead.

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