7 Ways Publishers Can Battle Ad Blockers

New IAB report outlines various tactics

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The Interactive Advertising Bureau has been particularly vocal about the ongoing battle for publishers and advertisers with ad blockers, which it estimates costs the industry $781 million a year out of the $1.1 billion lost from malicious software.

Today, the IAB unveiled seven ways publishers can fight ad blockers. (The first one is fully endorsed by the trade organization, while the other six are more ideas than official recommendations.)

1. A little bit of code and a straightforward plea

The IAB is rolling out an "ad blocking detection script," which is essentially a piece of code that publishers plug into their websites to see how much traffic is coming from visitors with ad blockers turned on.



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