7 Ways Consumers Are Getting Innovative on Social Platforms

Advisory Board member Will Platt-Higgins of Facebook weighs in on how users are taking to its apps during quarantine

Green background and an illustration of a smartphone with apps coming out of it
The more we pay attention to what people are hiring us to do, the more we can understand what they need from us. Getty Images

This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime minister’s message was: “Don’t visit your parents.” Who could’ve imagined?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Will Platt-Higgins is the vice president of global account partnerships for Facebook.