Design

7 Top Shelf Call-to-Action Tools

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By Kat Powers

As the election dominates the political discussion in the U.S. (and everyone’s Facebook pages), there seems to be only one thing that both sides of the issue agree upon, and that’s using the website as a central function of marketing.

Each news story, each appearance, each passionate Facebook post from supporters helps drive traffic to the national candidates’ websites, and while neither the Clinton nor Trump campaigns are revealing specific tools, they are both actively putting calls to action — buttons, page headers, social media links — in front of would-be donors and voters.

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Headshot of Kat Powers

Kat Powers

Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.

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