7 Tips for the Print-to-Digital Writer

I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was working concurrently on a direct-mail letter for life insurance, a blog post on veterans’ issues and SEO content for an apparel website. As I wrote, I had the chance to stop and think about the similarities and differences across the copy, as well as how much they matter (if at all).

No matter what media you’re writing for, it all begins with your audience.

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