7 Tips for the Print-to-Digital Writer

CopywritingI was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was working concurrently on a direct-mail letter for life insurance, a blog post on veterans’ issues and SEO content for an apparel website. As I wrote, I had the chance to stop and think about the similarities and differences across the copy, as well as how much they matter (if at all).