7 Tips to Decrease Shopping Cart Abandonment

Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there’s still room for improvement.

A recent study by the Baymard Institute reveals a nearly 70 percent online shopping cart abandonment rate in the U.S. While the study suggests that a large portion of cart abandonment is due to the simple nature of online browsing — such as window shopping, price comparisons and saving items for later — e-commerce websites are capable of recovering approximately $260 billion in expected sales revenue and increasing their conversion rates by a minimum of 35.26

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