7 Things to Keep in Mind When Creating Facebook Carousel Ads

Facebook’s carousel ad format has been popular among its advertisers, and the social network shared seven tips for brands looking to tap into carousel ads.

Facebook’s carousel ad format has been popular among its advertisers, and the social network shared seven tips for brands looking to tap into carousel ads.

The seven tips from Facebook were:

  1. Tell a story: Rather than simply sharing multiple product images, think about “linking images together in a panorama to share a bigger story.”
  2. Use thumb-stopping creative: Remember that the main image or video is the first thing Facebook users see.
  3. Imply continuation: Use images that tease users into feeling the “need to complete” viewing the ad.
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