7 Techniques to Write More Concisely in Social Media (and Why You Should)

Opinion: The bulkier your content is, the less visible it’s going to be in this kind of environment

Communication on social media requires a different set of skills than writing blogs or advertising copy. You’ll be reaching out to a different audience and using a different medium, and your messages should reflect those differences.

One key to effective social media writing is conciseness—the art of packing lots of detail, meaning or value into as few words as possible. So, why is concise writing so important in the social media sphere? And what can brands do to achieve it?

Why conciseness is so important

Conciseness is valuable in almost any medium of writing because it allows you to pack more of a punch in less space, keeping your readers’ attention while giving them as much as possible.

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